Planning and Preparing a Pitch

Planning and Preparing a Pitch (P3, M2, U21)

Learning Objective: Be able to create a proposal and pitch for an original media product

Feedback:

- Use less text to prevent me from reading it off the Prezi
- Instead use flash cards to make it more presentable
- Correct the errors such as "weekly"
- Rearrange the order to make the insight first

Improved, final pitch:

Changes made:

-  Less text
- More presentable
- Addition of pictures to make it more entertaining
- Corrections made (weekly -> monthly)
- Moved "Insight to Wireless" first to allow an insight before anything else, makes audience really get to know and understand my magazine

Possible Client Questions:

1) Why did you decide to choose the genre 'Grime'?
I chose Grime because I am personally a fan of this genre and therefore can make my content more filled and enthusiastic. Additionally, there are no current Grime magazines in North London, making Wireless unique.

2) Do you think your distribution and marketing methods will be successful? Why?
I think my marketing methods will be very successful as social media is very hot and popular with the young target audience. Making a Wireless account on all social medias allows people to share and follow the account. Also it will include interactive competitions to really promote itself.

I think my distribution method is also very successful as its going to be sold in corner shops around North London so that the young target audience can walk their easily and quickly. As well as, this it will also be distributed in mass supermarkets and WHSmiths so that people can buy it when doing their weekly shop, or to travel.

3) What other locations (expect from shops) would you consider to sell your magazine in?
I think another useful place to market my magazine would be in concerts held by grime artists. As well as this, I could also sell my magazine in bars/clubs in North London that are highly used by the slightly older people in my target audience.

4) Why is it important to have an online focus?
Not only is it a client requirement but it can also be used as a way to gain more revenue through the higher price. People will want the online addition over the print copy it offers more features such as exclusive content and interaction.

5) Is there enough content for the magazine to be printed monthly?
There is definitely enough content for the magazine to be printed monthly as there are so many grime artists in North London and other areas which the North London fans also love. Additionally, I will never run out of ideas to intrigue and entertain the target audience such as interviews, life stories, albums, tour, Q&A and a lot more.

6) Why have you chosen that colour scheme?
I want Wireless Magazine to consist of three colours, blue, red and white. I want to keep my colours plain and minimal so that all the focus is on the artist and the content. In addition, as Wireless magazine is equal for both/all genders, the colours are not specific to a certain gender but instead is neutral for all.

7) Would you consider producing a special edition? What would be included in it?
I would consider producing a special edition if Wireless becomes extremely popular. I would include exclusive competitions and special chances to win a one of a kind signed poster in your magazine