Generation Ideas

Generation Ideas (P1, M1, U21)

LO1 (U21): Be able to generate ideas or an original media product based on a client brief

Client brief requirements:
- Online and Print music magazine (Explicit)
- Front cover and double page spread (Explicit)
- Based in North London (Implicit)
- Showcase the talent and venues in the area (Open to interpretation)
- Original Content (Open to interpretation)

Through these client brief requirements, I have interpreted that I need to create an online and print based, front page and double page spread. The magazine has to be North London based venues, genres or artists.

Initial Ideas:
One idea is that I could create a music venue based magazine. Within this, I could review several popular venues across North London, to inform young audiences about the best venues to visit to listen to live music.

A second idea is that I could create an artist based magazine where by I interview multiple artists of different music genres so that I can show the young audiences an array of different artists to widen their knowledge on the music industry in North London, (Eg. hip hop, jazz, pop, grime)

A third and final idea is that I could create a genre based magazine where the magazine is aimed at one specific genre and contains artists of that genre only. This could attract audiences who love that genre and keep them updated on their favourite artists lives.

Three Key Ideas:












Strengths and Weaknesses: 

Artists Magazine:

STRENGTHS	WEAKNESSESS
Due to the wide range of different artists from a variety of genres, it attracts a wide range of target audiences	This may be too big of an audience and it may be better to just focus of one specific age or gender
Can make all the different artists in North London aware of their competitions and how to stay up to date on whats popular	May want to focus each addition on a different genre so that all of the audience members have their preferred genre every so often
It allows the audiences to explore and discover new and different artists	May be hard to gain interviews and research information about such a wide range of artists

Venue Magazine:

STRENGTHS	WEAKNESSESS
Can attract a wide range of audience for different reasons as to why they want to know about venues (eg. For concerts, common artists that perform there, the interior designs…)	The audience may want a more specific magazine whereby the venues are relevant to them
Not specific to a certain genre so many people will be attracted	Interviewing artists and people who have experience there may be biased or even negative
Information containing what artists frequently play there and interviews with people who have experience there will help give the audience some extra information	May not be that easy to get a interview with previous artists who have performed there, or might not be bale to find members of the public who have visited

Genre Magazine:

STRENGTHS	WEAKNESSESS
Having a magazine with the genre Grime will attract a specific target audience so it can be fully focused on Grime fans	Due to the young target audience maybe having a low income they may not be able to afford the magazine
Can get special information such as tour dates, album releases and exclusive interviews so that the audience is kept up to date	Finding artists to do interviews with may be hard due to them being busy
Due to many Grime artists being in North London it will be easier to get interviews and research into upcoming events	Grime is a very specific genre which is popular among youths and therefore is a very narrow target audience

Conclusion:

I have come to the conclusion that I will make a Genre magazine for my North London music magazine. I will create a Grime genre magazine as I find this the most interesting and think this is the best fit for the brief. I think the target audience will be strongest in a genre magazine, rather then an Artist or Venue one, as they are dedicated, grime lovers who want to keep updated on all the grime artists lives. I will make sure my Grime magazine meets all the brief requirements such as being print based with an online link, a front cover with all the relevant conventions of a magazine and of grime., alongside a double page spread interviewing a popular grime artists loved by all fans. It will contain completely original content such as the main image of the artist and production of the magazine on Photoshop.